

gentle formula that cuts through the toughest food residues while being kind to
your hands. Its rich lather and fresh fragrance leave dishes sparkling clean and
smelling delightful, making every wash a breeze.


eliminating stains and odors. Its thick consistency clings to surfaces longer, providing
deep cleaning and ensuring your spaces are safe, bright, and fresh.


counters to bathroom tiles, it delivers a streak-free shine with every swipe. Its versatile
formula tackles stubborn stains and dirt, leaving your home fresh, clean.


invigorating scent of pine. Ideal for floors, walls, and even outdoor spaces, it removes dirt and
grime effortlessly, leaving behind afresh, pine-scented environment


gentle on fabrics. It delivers a brilliant clean and leaves your clothes with a subtle, refreshing scent that lasts all
day.


and germs, leaving your toilet spotless and fresh with a clean, long-lasting fragrance. Each product is designed to
make cleaning simpler, faster, and more effective while elevating the experience with superior performance and
delightful scents




Goodhope Chem is a manufacturer of household and industrial detergents under the brand name Bryte Products. Our factory is located in Epping 2, with our head office in Ottery. We operate three outlets—one in the Northern Cape and two in the Western Cape.
Established in April 2023 and legally registered in June 2024, Goodhope Chem was founded by Carmen Januarie, Sandra Olivier, and Bronwyn Stuurman. These three determined women—two from the Cape Flats and one from Rosemoore, George—successfully launched a factory and three retail stores within just one year and seven months.
Our product range includes Dishwashing Liquid, All-Purpose Cleaner, Thick Bleach, Toilet Cleaner, Pine Gel, Fabric Softener, and Laundry Liquids. We also specialize in industrial and hospital laundry solutions, offering Oxy Bright and Aqua High Active.
The COVID-19 pandemic was a defining moment in history, forcing many businesses, both large and small, to shut their doors. In the midst of this crisis, the vision for Goodhope Chem was born—transforming an idea into a thriving business dedicated to producing essential household and industrial cleaning products.
To be a leading brand in household, commercial, and industrial detergent manufacturing, recognized for innovation, sustainability, and exceptional customer service across Africa and beyond.
Our mission is to deliver high-quality cleaning solutions that prioritize sustainability, ensuring safer everyday cleaning for families and the environment. We are committed to transforming lives through sustainable practices and active community engagement. Our goal is to lead the cleaning industry by setting new benchmarks for quality, innovation, and inclusivity. By fostering economic growth and social upliftment, we strive to create a brighter future for disadvantaged communities across South Africa and the African continent.
Goodhope Chem is dedicated to reshaping traditionally male-dominated industries by fostering diversity and inclusion. We actively empower previously disadvantaged groups and individuals, creating opportunities for meaningful participation and leadership.
Collaboration is at the core of our values. We strive to build strong partnerships with businesses, particularly those led by underrepresented groups, to drive positive change and innovation within the industry.
Operating in the cleaning materials and chemical sector—an industry historically dominated by men—Goodhope Chem challenges the status quo. Our founders are committed to breaking barriers and proving that excellence knows no gender.
Strategic Sourcing and Cost Efficiency
To optimize production costs without compromising quality, we source raw materials directly from manufacturers. We are also investing in outsourcing machinery for packaging material and labels. A recent business exploration trip to China has opened new opportunities to reduce production costs by at least 20%, allowing us to offer high-quality, effective, and affordable detergents to our customers.
Sustainable and Eco-Friendly Practices
We are committed to environmental responsibility by developing biodegradable detergent formulas and adopting sustainable packaging solutions. Our packaging includes refillable containers and compostable materials, reducing waste and promoting sustainability.
Innovative Product Efficiency
Our Laundry Liquid is a concentrated formula that removes tough stains while being gentle on fabrics. It provides a long-lasting fresh scent and eliminates the need for fabric softener, helping consumers save money and reduce product waste.
Meeting Market Demand
The demand for cleaning detergents remains high, and we are dedicated to fulfilling this need by offering a diverse product range. Our line includes various scents, eco-friendly formulations, and specialized detergents tailored to different cleaning needs.
Convenience and Accessibility
Our Solution
Started with 7 employees, now proudly employing 23 permanent staff, many of whom had never worked before.
Employees receive comprehensive training, fostering a motivated and skilled workforce.
Expansion in early 2025 will create more jobs and drive growth in the detergent industry.
Our cost-effective, high-quality products are easily accessible through network marketing.
Community-based consultancy teams are onboard, helping us extend our reach to townships and local communities.

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We offer a wide range of cleaning products, including dishwashing liquid, toilet cleaner, all-purpose cleaner, laundry liquid, fabric softener, and thick bleach. All products are available in various sizes to meet both household and industrial needs.
Yes, all of our cleaning products are available in larger quantities, including 5L and 25L sizes, ideal for businesses or customers who prefer to buy in bulk.
We deliver across South Africa, ensuring quick and reliable service to homes and businesses. Delivery fees may vary based on location and order size.
Becoming a distributor is easy! Simply complete the distributor form available on our website. Once submitted, our team will review your application and contact you with the next steps. As a distributor, you’ll gain access to our full product range at wholesale prices, along with dedicated support.